John talks to Cheryl Clemons (LearnerLab, StoryTagger) and Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about how learning people can use marketing techniques to help engage learners. They also address the thorny question of whether and to what extent it makes sense for learning people to think like marketers. TOPICS 01:25 Should you think like a marketer? 10:04 User-generated content (UGC) 13:40 Influencer marketing 16:46 Brand 24:50 Product design 28:24 AI 36:58 Evaluation Steve mentions a tool called Satismeter used for collecting Net Promoter feedback – https://www.satismeter.com
