The ‘Jobs To Be Done’ approach (or framework) encourages a focus on what your end-user is trying to achieve when they access a product, service or experience. As professor Theodore Levitt puts it: ‘People don’t want a quarter-inch drill, they want a quarter-inch hole’. John talks to Ger Driesen, Learning Innovation Leader at the learning system provider aNewSpring, about how it can be applied to learning. Could this make for a more learner-centred approach to learning design, or might it raise conflicts with the priorities of organizational development? And what is the role of AI under this framework?
- 0:00 – Intro
- 3:24 – Ger’s journey in learning
- 6:36 – The jobs-to-be-done framework
- 8:57 – How it will affect learning
- 12:14 – Examples of how the framework specifics work
- 20:41 – How the framework plays in an organisation
- 22:29 – The impact on L&D professionals
- 24:03 – Does AI have a role in this?
- 26:27 – Where to follow Ger
Links
- An overview blog for JTBD for learning design: https://www.anewspring.com/the-jobs-to-be-done-approach/
- A ‘why JTBD’ blog: https://www.anewspring.com/improve-learning-design-jobs-to-be-done/
Follow Ger
- Linkedin: https://www.linkedin.com/in/gerdriesen/
- Twitter: @GerDriesen
- Ger’s learning notes: https://www.anewspring.com/gers-learning-notes/
- Website (company): https://www.anewspring.com/
Contact John Helmer
- Twitter: @johnhelmer
- LinkedIn: https://www.linkedin.com/in/johnhelmer/
- Website: https://learninghackpodcast.com/
- Patreon: https://www.patreon.com/LearningHack
